The Brief
Create an entertainment system and a companion app that makes the Ford driverless car an intuitive, unique experience.
Ford is the leading pack in the domestic market with a patent on their entertainment system for driverless cars. They plan to have an in-car screen and a companion mobile app that will allow passengers a unique “hands-off” driving experience.
THE PROBLEM
THE SOLUTION
We developed an in-car entertainment screen that integrates with the passenger’s current technologies and uses AI to assist in daily tasks, as well as a companion app that allows the user to control the car remotely.
THE PROCESS
Team: Gigi G (me), Liliam H, Mike B
My Role: Lead in App Design & Project Manager, User Research, Persona creation, Task Analysis, User Journey Map, Comparative & Competitive Analysis, Site-mapping, Card Sorting, User Flow, Wireframing, Medium Fidelity Prototype, High Fidelity Prototype
Tools: Sketch, Excel, Google Slides, Photoshop
Platform: Interactive Screen & Mobile Companion App
Timeline: 1 Week of research, 2 Weeks of design ideation and prototyping at General Assembly
UX PROCESS
In this project we were able to complete the UX process and iterate after in-house testing.
Step 1:
RESEARCH
Step 2:
DESIGN
Step 3:
PROTOTYPE
Step 4:
TEST
Step 5:
ITERATE
